Director of Marketing

Director of Marketing

Requirements

• 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports.
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

Responsibilities

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused experiences.
• Work with the growth marketing team on targeted, conversion-focused campaigns.
• Develop and execute tailored account-based engagement (ABE) strategies alongside scalable demand generation initiatives, optimizing resource allocation across industries and segments.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
• Collaborate with sales and partner managers to target key accounts and accelerate deals.
• Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
• Partner with North America sales leadership, channel managers, and corporate marketing teams to align sales and marketing activities into a cohesive go-to-market motion.
• Maintain pipeline accountability by partnering with sales teams to track, analyze, and optimize performance against shared objectives, ensuring marketing contributes significantly to revenue growth.
• Partner with analytics and revenue operations teams to optimise performance and ROI analysis.
• Use data-driven insights to inform decisions and adapt strategies in real-time.
• Consistently monitor KPIs, including pipeline velocity, conversion rates, and marketing-sourced and influenced pipeline, recalibrating strategies to achieve short- and long-term business goals.
• Leverage data-driven insights to inform decisions and adapt strategies in real-time to optimize outcomes in North America’s dynamic and highly competitive markets.
• Build a high-performing marketing team, fostering a culture of collaboration and accountability.
• Build and nurture a high-performing, inclusive team culture that thrives on collaboration, innovation, and execution.
• Drive continuous learning and professional development opportunities for team members, ensuring skills remain aligned with industry trends and business needs.

Preferred Qualifications

• Strategic thinker with the ability to translate vision into actionable plans.
• Exceptional leadership and team management skills.
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
• Analytical mindset with a passion for metrics and data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Self-motivation and proactive problem-solving skills.
• Strong sense of pipeline accountability and alignment with sales teams.