Director of Measurement Product – CVS Media Exchange – CMX

Director of Measurement Product – CVS Media Exchange – CMX

Requirements

• 8+ years of hands-on experience in Product Management (majority in advertising technology or advertising measurement strongly preferred).
• 4+ years of leadership experience in BI/data analytics/data science/insights
• 3+ years of experience managing product managers, data scientists and engineers.
• 5+ years’ experience in designing business intelligence solutions (dashboard development) through use of data visualization software required (Tableau preferred) to uncover trends, realize insights, explore sources, and tell stories.
• 4+ years’ Experience in data management and working on hybrid infrastructure of Cloud and On-prem. GCP Preferred. Strong analytical skills with a solid foundation in programming (e.g., SQL, Python), database environment (e.g., big-data platforms, SQL)

Responsibilities

• Define product vision, strategy, and development of suite of ad measurement products.
• Utilize your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively.
• Manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
• Lead a team of Data Scientists, Data Engineers and business analysts to deliver the Measurement roadmap, establish data analytics best practices, manage and mentor team members, drive Cross-Functional alignment, and resolve key blockers.
• Build strong relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership.
• Define and track key metrics to measure the success of our Measurement product, ensuring we continuously improve and innovate.
• Oversee the data transformation processes, ensuring efficient and accurate transformation, enrichment, and normalization of data for reporting.
• Collaborate with engineering, analytics, insights, and media teams to align data strategies and ensure seamless integration with ad-serving platforms.
• Develop strategies to offer data as a service to internal and external stakeholders, ensuring flexible and scalable access to high-quality data sets.
• Support design and implementation of scalable and robust data infrastructure that supports real-time & batch data processing and analytics.
• Work with Engineering to establish and enforce data quality frameworks and governance policies to ensure data integrity and reliability.
• Partner with Product Marketing to conduct industry and competitive analyses to deeply understand emerging trends in advertising measurement to inform product roadmap.

Preferred Qualifications

• Deep understanding of the digital advertising ecosystem, Digital Ad Tech Stack, Retail Media Advertising and the underlying technologies.
• Deep understanding of ad measurement solutions, including MMMs, MTAs, and Brand Lift (and other upper funnel measurement)
• Strong interpersonal skills; as well as strong initiative and self-motivation and the ability to work both independently and manage teams within a customer-service oriented environment.
• Excellent Organizational skills: to handle several projects simultaneously, accommodate shifting priorities, and meet deadlines. Extreme comfort in ambiguous, fast-paced environment. Ability to multi-task, prioritize and coordinate resources.
• Exceptional storytelling and presentation abilities, with a knack for influencing stakeholders and driving consensus.
• Test and learn mentality and an agile way of working to improve your product