Director of Product Marketing
| Company | Aircall |
|---|---|
| Location | Seattle, WA, USA, Bellevue, WA, USA |
| Salary | $220000 – $240000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in product marketing, with at least 3+ years in a leadership role at a B2B SaaS company
- Experience leading product positioning, messaging, and GTM strategies in a high-growth tech environment
- Strong ability to translate technical product features into customer benefits and business value
- Proven track record of driving successful product launches and sales enablement initiatives
- Excellent storytelling, writing, and presentation skills
- Data-driven mindset with the ability to measure impact and optimize strategy based on insights
- Strong leadership and team management experience, with a passion for developing and mentoring talent
Responsibilities
- Define and refine Aircall’s positioning, messaging, and value proposition for our products and solutions
- Develop customer-centric messaging that resonates across key segments and use cases
- Lead end-to-end GTM strategy for new product launches, ensuring alignment across marketing, sales, and customer success
- Develop market intelligence on competitors, industry trends, and customer needs to inform product roadmap and positioning
- Define pricing & packaging strategies in collaboration with product, sales, and finance teams
- Develop sales tools, pitch decks, battle cards, and competitive intelligence to support our go-to-market teams
- Conduct customer interviews, surveys, and research to uncover insights that shape our messaging and positioning
- Lead, mentor, and grow a high-performing team of product marketers across multiple regions
Preferred Qualifications
- Experience working in global markets and leading localization efforts is a plus