Director of Strategy

Director of Strategy

Requirements

• Skilled in storytelling and public speaking
• Experienced in leading new business presentations and workshops
• 8-10 years of experience in advertising or related industry

Responsibilities

• Lead three or more client relationships (these may be within the same client organization). You work as a consultant with clients to provide them with clear, strategic advice
• Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work
• Leads the strategic component of new business pitches
• Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces
• Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.
• Own and command client relationships at the most senior levels.
• Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans
• Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
• Lead brand and creative strategy development including positioning, targeting, and creative brief that will inspire great creative
• Craft well written insight strategy presentations for new and existing business with an ability to analyze, reflect, distill and story-tell
• Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
• Manage and mentor the team to foster engagement through learning and development, leading to career growth at all levels
• Contribute to the overall agency culture through exemplary modeling of our core values
• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large

Preferred Qualifications

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change