Director of Trade Marketing

Director of Trade Marketing

Requirements

• 8+ years of experience in Trade Marketing, Channel Marketing, or related roles, preferably in consumer-packaged goods (CPG), retail, or food & beverage.
• Proven success in developing and executing trade marketing strategies that drive sales through distribution and retail channels.
• Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Experience managing trade marketing budgets and optimizing spend for maximum return on investment.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Passion for coffee, the BRCC mission, and supporting Veteran & First Responder communities.

Responsibilities

• Develop and implement comprehensive trade marketing strategies to increase sales and brand visibility at the point of sale.
• Lead initiatives that influence distributor and retailer decision-making, ensuring BRCC products have optimal shelf placement and promotion.
• Support product launches with compelling trade marketing plans that drive strong retail execution.
• Build and maintain strong relationships with key distributors, wholesalers, and retail accounts to drive brand advocacy and sales growth.
• Develop marketing programs that empower sales teams and partners to effectively position and promote BRCC products.
• Partner with Sales, Distribution, Brand Marketing, Product Development, and Operations to align go-to-market strategies.
• Conduct in-depth research on market trends, competitor activities, and consumer behavior to inform strategy.
• Utilize data-driven insights to refine trade marketing initiatives and identify growth opportunities.
• Analyze sales data, customer insights, and in-store performance metrics to refine retail marketing strategies.
• Own and manage the trade marketing budget, ensuring strategic allocation of resources for maximum return on investment.
• Define and track key performance indicators to evaluate the effectiveness of trade marketing efforts, using insights to optimize future strategies.
• Develop tools and frameworks that enable sales teams to optimize product visibility and promotional impact.
• Provide leadership in trade marketing, working closely with internal teams to ensure alignment across sales, marketing, and product development.
• Lead the development of in-store promotional materials, merchandising programs, and other marketing assets.
• Serve as a key strategic partner in driving BRCC’s retail and wholesale growth.

Preferred Qualifications

No preferred qualifications provided.