Director – Oncology Account Marketing
| Company | Pfizer |
|---|---|
| Location | Bothell, WA, USA, Phoenixville, PA, USA, La Jolla, San Diego, CA, USA, Highland Park, IL, USA, New York, NY, USA |
| Salary | $169700 – $282900 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree required. MBA preferred
- 8+ years of diverse commercial experiences in the pharmaceutical industry, including account/organized customer marketing
- Experience in developing advanced customer facing resources for healthcare decisionmakers, including experience with medical, regulatory, legal reviews
- Track record of strong performance, teamwork, creativity, dealing with uncertainty, and ability to proactively identify and solve problems
- Demonstrated cross-functional, matrix leadership skills and influencing without authority
- Proactive execution and project management skills, with an ability to effectively manage vendors, work under tight timelines and prioritize multiple activities
- Strong strategic, critical and analytical thinking abilities
- Strong verbal and written executive communication skills
Responsibilities
- Lead key oncology external market dynamics insights generation, develop and execute oncology marketplace training for a range of oncology marketing and customer facing colleagues
- Lead organized provider customer segment research, synthesize insights, and translate into franchise and brand-level opportunities, strategies and tactics
- Lead holistic account strategy and execution, including aligning provider pathways, GPO, key accounts and aggregators information to uncover opportunities to grow/defend current oncology market leadership
- Develop and prioritize key initiatives to create clear and compelling brand differentiation and to bolster brand value proposition to account customers
- Lead branded and unbranded resources & solutions creation for organized provider customers and administrators, executed by key account directors and through non-personal channels
- Develop KPIs/metrics and lead performance reporting to cross functional and senior leadership to demonstrate impact of segment and account strategies, and highlight key risks, opportunities, threats
- Strong partnership with accounts team, brand marketing, payer marketing, patient solutions & alliances, and data & analytics teams and leadership
Preferred Qualifications
- Experience in Oncology marketing
- Experience in shaping “white space” to deliver business impact
- Experience in working with alliance partners