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Director – Oncology Product Marketing

Director – Oncology Product Marketing

CompanyGuardant Health
LocationPalo Alto, CA, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelExpert or higher

Requirements

  • Must have Bachelor’s Degree; preference for a scientific or technical background
  • Must have 10+ years of product marketing or scientific communications experience
  • Must have strong track record of being able to translate highly technical and scientific information and data into a clear and compelling narrative
  • Must have strong communications and storytelling skills – written and verbal
  • Must have experience with people management
  • Travel expectations: 25%

Responsibilities

  • Support the annual brand planning process to capture market context, strategies, and tactics in a single document that acts as the north star throughout the year.
  • Set a clear promotional strategy for therapy selection and monitoring that drives adoption and utilization of our products to meet or exceed volume / revenue targets.
  • Build and execute a tactical plan across channels (personal and non-personal promotions) that supports the portfolio and prioritizes the individual products aligned to the overarching goals.
  • Coach a team of marketers to drive high performance and engagement; set the vision, clarify expectations, provide consistent feedback, develop specific competencies
  • Collaborate cross functionally with sales, product, medical affairs, lab, bioinformatics, legal, and regulatory to inform the marketing strategy, messaging and tactical development.
  • Partner closely with the analytics and insights teams to ensure that we answer key business questions with data and consistently leverage market insights to inform how we approach HCPs, care teams and patients.
  • Vet, onboard, and lead agency partners / vendors to support the marketing team’s ability to deliver best in class promotional materials.

Preferred Qualifications

  • Sales experience is a plus
  • MBA or Master’s preferred