Director – Search Engine Optimization - SEO

Director – Search Engine Optimization – SEO

Company	Adobe
Location	San Francisco, CA, USA, San Jose, CA, USA
Salary	$166100 – $334500
Type	Full-Time
Degrees
Experience Level	Senior, Expert or higher

Extensive experience (8+ years) in SEO, including a proven track record of success in leadership positions.
Demonstrable experience in driving organic growth, growing website traffic, and improving search engine rankings.
Proficiency with SEO tools such as Google Search Console, SEMrush, Moz, Ahrefs, Brightedge, etc.
Experience in eCommerce or enterprise-level SEO strategies, driving large-scale growth and optimizing sophisticated web structures.
Strong analytical skills that derive insights from data and adjust strategies accordingly.
Familiarity with emerging SEO technologies and tools that drive performance improvements.
Expertise in international SEO and local SEO strategies to support global and region-specific initiatives.
Solid understanding of technical SEO including website architecture, HTML, CSS, JavaScript, and mobile SEO.
Outstanding communication and interpersonal skills with the ability to communicate sophisticated data and strategies clearly to collaborators at all levels.
Proven leadership abilities, including managing teams across different time zones and collaborating multi-functionally across various groups.

Lead and manage the SEO team, providing guidance, mentorship, and encouraging a collaborative environment for growth and development.
Develop and implement a comprehensive SEO strategy that aligns with business objectives and drives organic growth across all channels.
Work closely with teams like product, PR, social, communications, and product marketing to make use of earned and owned channels to align important metrics and boost SEO impact.
Implement standard processes for SEO in all web product development and marketing to improve product visibility in all natural search channels.
Analyze SEO performance metrics (traffic, rankings, conversions) and deliver actionable insights to continually refine and adjust strategies to increase value.
Be a proactive bellwether to help the business understand and react to new and emerging trends in the search space.
Stay up-to-date with the latest technology, LLM expansion and SEO trends, algorithm updates, and shifts in the digital world, adjusting strategies accordingly.
Report regularly to senior leadership on SEO performance, growth opportunities, and ongoing strategy efficiency.
Identify and implement SEO tools, technologies, and platforms to improve SEO efficiency, tracking, and reporting capabilities.
Develop SEO budgets and track the spend to ensure campaigns and strategies are on track to meet important metrics.
Manage SEO partnerships with agencies or external vendors to ensure alignment with overall business goals and objectives.

No preferred qualifications provided.