Email Marketing Manager
| Company | Kobo |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3-5 years experience in B2C marketing, ideally in e-commerce or consumer technology – focused on developing and delivering email and push marketing campaigns
- Understanding of lifecycle marketing, segmentation models and test & learn strategies to drive customer value and elevate personalization efforts
- Strong analytical and data-driven marketing techniques and proven experience utilizing personalization, segmentation and A/B testing
- Highly detail-oriented with strong project management and communication skills – proven ability to own and execute on several projects at once and deliver results
- Exceptional communication skills, both written and oral presentation
- Experience with data analytics platforms (ex. Google Analytics, Tableau) and with B2C marketing automation platforms (ex. Oracle Responsys, Salesforce Marketing cloud, etc.)
Responsibilities
- Manage email & push campaign calendar; working cross functionally with departments such as Content Sales, Direct Device and others to highlight our best performing content and devices.
- Manage and deliver bespoke projects through the entire campaign process end to end, working with Creative, Marketing Delivery and Analytics, ensuring best in class creative, sound data logic and streamlined execution.
- Manage quarterly AB testing plan and process. Working closely with execution teams to maintain an always on testing approach.
- Run reports to assess campaign performance, provide campaign analysis and insights, and recommend tactics for internal and external stakeholders.
- Managing the Push channel and help us grow this revenue stream year on year
Preferred Qualifications
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No preferred qualifications provided.