Email Migration Speclialist

Proven experience working with Braze and migrating email platforms (preferably from platforms like Salesforce Marketing Cloud, Mailchimp, or similar)
Strong experience in designing and creating dynamic, responsive email templates
Proficient in HTML, CSS, and email best practices
Knowledge of email marketing analytics, A/B testing, and performance optimization strategies
Familiarity with segmentation, automation, and personalized messaging in email marketing
Strong analytical skills and experience working with data to inform decision-making
Experience with API integrations, data syncing, and troubleshooting
Ability to collaborate effectively with cross-functional teams and communicate technical concepts clearly
Strong attention to detail and ability to manage multiple projects simultaneously

Lead the migration of email campaigns, workflows, and data from legacy platforms to Braze, ensuring a smooth transition with minimal disruption to operations
Design, build, and optimize responsive, personalized email templates that align with brand guidelines and marketing objectives
Manage, launch, and optimize automated email campaigns through Braze, ensuring the accuracy and efficiency of messaging and audience segmentation
Collaborate with data teams to ensure proper data integration within Braze and analyze email campaign performance, making recommendations for improvements
Work closely with the marketing, product, and engineering teams to understand campaign objectives, align strategies, and ensure seamless execution of email marketing initiatives
Provide detailed documentation and training materials for Braze platform usage and best practices across teams

Experience with other marketing automation platforms and CRM systems
Strong problem-solving skills and a proactive approach to identifying and resolving challenges
Certification or training in Braze or email marketing platforms is a plus