Engagement Strategist – Health

Engagement Strategist – Health

Requirements

• 1-2 years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Demonstrated ability to utilize multiple data sources and key performance metrics to develop insights and recommendations.
• Strong understanding of qualitative and quantitative research methodologies and tools.
• Experience in developing and presenting data-driven narratives to clients and internal stakeholders.
• Proven ability to collaborate effectively with cross-functional teams, including creative, client engagement, and medical.
• Proactive problem-solving skills and the ability to work independently on distinct projects.
• Strong knowledge of data analysis tools and techniques.
• Excellent written and verbal communication skills.

Responsibilities

• Utilize multiple data sources and key performance metrics to develop points of view, identify areas for additional probing, and determine implications for the client’s product/service with supporting rationale.
• Gain a clear understanding of standard qualitative and quantitative research tools and their purpose.
• Use data effectively to ‘tell a story’ and develop an understanding of how to communicate information effectively with clients.
• Seek input and build relationships across functional areas and cross-functional teams to resolve and overcome complications.
• Provide support in developing channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Proactively identify areas for further development, seek new challenges, and solicit feedback.
• Problem-solve, troubleshoot challenges, and complete distinct projects without supervision.
• Proactively identify opportunities to support the strategy team.
• Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
• Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
• Effectively leverage segmentation studies to identify relevant data and information in developing customer/segment channel and engagement profiles.
• Assist in assembling proposals, pre-reads, exercise materials, and synthesis of summary/outcomes with guidance.
• Provide support in pitch processes (e.g., identifying and pulling relevant reports, assisting in the setup and execution of research, and more).

Preferred Qualifications

• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• A proactive problem-solver with a passion for healthcare marketing.
• A strong communicator and storyteller with data.
• A collaborative team player.