Enterprise PMM – Lead

Enterprise PMM – Lead

Requirements

• Superb communicator with experience owning product launches
• Experience in competitive intelligence
• Ability to inform roadmap requirements to grow revenue and drive product adoption for the Enterprise segment
• Experience in developing comprehensive go-to-market strategies
• Ability to create buyer personas and map the enterprise buying journey through research and sales data
• Experience in building sales enablement materials including collateral, battle cards, and training resources
• Experience in leading competitive analysis and market research to inform sales and product teams
• Experience in establishing and running an enterprise customer advisory board
• Ability to partner with Growth Marketing to develop targeted account-based marketing (ABM) campaigns

Responsibilities

• Communicate the value of the Anrok platform to Enterprises
• Develop comprehensive go-to-market strategies, including product positioning, messaging frameworks, and competitive differentiation for enterprise solutions
• Create buyer personas and map the enterprise buying journey through research and sales data
• Build sales enablement materials including collateral, battle cards, and training resources
• Lead competitive analysis and market research to inform sales and product teams
• Establish and run an enterprise customer advisory board, facilitating regular meetings to gather product feedback and validate roadmap priorities
• Partner with Growth Marketing to develop targeted account-based marketing (ABM) campaigns for strategic accounts

Preferred Qualifications

• A strategic communicator who can break down complex enterprise solutions for different audiences
• An experienced marketer who aligns product and revenue teams
• A customer-backed marketer with deep enterprise market knowledge