Executive Director – Global Media Strategy & Planning

Executive Director – Global Media Strategy & Planning

Requirements

• 12+ years of strategic media experience, with significant global strategic oversight (preferably within Beauty, CPG, or high-growth lifestyle brands)
• Exceptional strategic and analytical thinker, comfortable navigating ambiguity
• Ability to influence and inspire teams across global and regional structures
• Strong communication skills, capable of articulating complex strategies clearly
• Passion for innovative brand storytelling, consumer-centric thinking, and cultural impact
• Deep expertise in both traditional and digital media landscapes, including performance media, retail media networks, influencer whitelisting, and social commerce
• Demonstrated ability to develop strategic frameworks that enable scale and regional adaptability
• Proven experience managing global media agency relationships and driving efficiency without direct budget accountability
• Strategic thinker who can bridge high-level vision with actionable, regionally relevant guidance
• Strong understanding of media analytics, marketing ROI measurement, EMV methodologies, and incremental ROI tracking
• Highly collaborative, culturally insightful leader comfortable influencing teams in matrixed global structures

Responsibilities

• Act as the central hub and strategic partner with the global media agency, focused on anticipating industry evolution and setting long-range frameworks for always-on strategies and major campaigns
• Equip regional teams with future-focused best practices, insights, and guidance, enabling them to effectively collaborate with local agency counterparts with autonomy to execute both long- and short-term media plans tailored to their specific market dynamics
• Develop comprehensive, best-in-class media frameworks and strategic guidelines, empowering regional teams to autonomously plan, execute, and optimize their media investments without global oversight
• Identify and integrate emerging media opportunities, platform innovations, and best-in-class measurement techniques. Proactively share learnings across regions to continually enhance effectiveness
• Cultivate and maintain deep, proactive relationships with key media platforms (e.g., Meta, TikTok, Google, Snap, Pinterest), ensuring early access to alpha/beta products and first-to-market opportunities
• Oversee creative strategy and execution specifically on paid digital platforms, ensuring all assets align with brand identity, are culturally relevant, and optimized for performance. Provide global creative guidelines to regions and their respective creative partners
• Foster an integrated, annual media planning process aligned to the global Budget/AOP cycle, partnering closely with regional Media CoEs to ensure strategic cohesion, financial alignment, and shared accountability for delivering results
• Establish clear, actionable, global measurement guidelines including ROI, working media efficiency, earned-to-paid benchmarks, and EMV tracking methodologies. Advise regions on how to maximize incremental ROI from media investment
• Act as a center of expertise for global media capabilities. Foster regional collaboration, best-practice sharing, and skills development across media teams globally, enhancing overall organizational media fluency
• Partner closely with global marketing, analytics, creative, and commercial teams to ensure cohesive alignment across brand initiatives, product launches, and promotional calendars. Ensure regional executions ladder clearly to global objectives
• Develop standardized methodologies for evaluating media effectiveness, regularly disseminating insights, analyses, and recommendations globally. Champion a performance-oriented culture driven by data-informed decisions

Preferred Qualifications

No preferred qualifications provided.