Executive Director – Pricing & Planning

Executive Director – Pricing & Planning

Requirements

• 12+ years working in a digital advertising capacity, with a focus on yield, reporting and analytics preferred
• At least 7 years digital management experience, leading, managing and developing high-performance teams
• Deep expertise working within a national ad sales organization
• Significant media-math/financial acumen, with the ability to be very hands-on in developing tools and processes
• A strong knowledge of online ad products, ad serving capabilities, philosophies, and drawbacks
• Proven ability to work across teams & navigate complex multi-stakeholder environments
• Ability to present complicated concepts and ideas in an easy-to-understand format
• Experienced Excel & PowerPoint user
• Excellent written and verbal communication skills, as well as interpersonal and organizational skills
• Ability to work in a fast-paced, unstructured, and dynamic environment

Responsibilities

• Lead a multi-regional team of Directors, Managers, Sales Planners, and Planning Specialist supporting the Agency & Category sales vertical and Addressable Planning Execution and Development with responsibility for staffing and developing the team (hiring, mentorship, performance, etc.)
• Develop strategy and go to market approach for pricing and packaging for the Agency & Brand lines of business; partnering with Sales Leaders to negotiate and track all Agency/Brand Upfronts and serving as escalation point for annual business terms negotiations
• Ownership of the creation and management of all guaranteed Scatter rate cards applicable to all sales verticals
• Design new processes and architect strategies that optimize for efficiency, speed, and quality within the pre-sales business process with accountability for the service quality across all Agency/Brand Planning teams
• Direct Planner onboarding, training, and development strategies across the Planning organization identifying areas of deficiency and improving the Planning team’s knowledge and skill set
• Lead multiple agency planning teams that execute against unique negotiated terms and rate cards for each agency hold co as they work to fulfill client commitments, balancing the short-term needs of the business with longer-term strategic initiatives related to automation, client variety, and yield growth
• Accountable for Sales Planning team readiness. Advising on product enhancement strategies and overseeing roll out and ensure readiness for all Planning system migrations, new features, and enhancements

Preferred Qualifications

• Experience working with Salesforce & Operative1 is a plus
• Experience working at an Agency or within an advertising business focused on advertising agencies is a plus
• Proactive and engaging, with a positive approach towards collaboration and problem-solving