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Experience Strategist
| Company | RAPP |
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| Location | New York, NY, USA |
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| Salary | $70000 – $84000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Bachelor’s Degree in related field.
- 2+ years of experience in strategic planning (with a brand, at an agency or similar)
- Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
- Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
- Excellent writing and editing skills with strict attention to detail.
Responsibilities
- Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social.
- Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs.
- Develop creative briefs, brief internal creative teams, and work with them to inspire great work.
- Devise content and communication strategies that personalize at scale to engage different types of customers.
- Perform current state analyses including but not limited to market analyses and competitive analyses.
- Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans.
- Set business rules for integrated campaigns and communicate rules to internal technology teams.
- Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
- Present strategic recommendations to agency and client stakeholders.
Preferred Qualifications
- Insurance category experience (a plus but not required)
