Field Marketing - Associate Director

Field Marketing – Associate Director

10+ years experience in demand generation/field marketing
5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
Ability to turn vision into strategy and a marketing plan
Experience breaking into new markets with a strong competitive landscape
Integrated marketing program planning, execution, and reporting experience
Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
Experience in managing quarterly and annual program budgets
Experience in vendor management and negotiating
Hands-on experience with sales and marketing automation systems
Strong project management skills; excellent attention to detail
Excellent oral and written communication skills
Proven ability to excel in a fast-paced environment is extremely important
Strong team player with a positive attitude
Bachelor’s degree required
Travel 10%

Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
Develop fresh campaign and program approaches to break into new and competitive markets
Work closely with sales teams to craft account-level marketing plans for top strategic accounts
Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
Manage relevant agencies and 3rd parties in the execution of programs
Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
Track and measure all marketing programs and optimize resources against objectives and budget