Field Marketing Manager
| Company | Intenseye |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years in a B2B Field Marketing role, in enterprise SaaS or a similar space
- 1+ years in a fast-paced startup environment – and, more importantly, the drive, grit, and motivation to be an essential team player within this sort of environment
- Demonstrated ability to ideate, develop, and execute a field marketing strategy
- Demonstrated ability to collaborate across teams, functions, regions, and time zones
- Strong communication & presentation skills – including public speaking, physical & virtual event hosting, content writing, and frequent inter-/intra-team engagement
- Strong quantitative skills – including budget management, ROI calculations, and the ability to reliably track and report on field marketing KPIs
- Competence with Salesforce, marketing automation platforms (preferably Hubspot), webinar platforms, and how these and other martech tools support the GTM motion
- Willingness and ability to travel 10-20% of the time
- Willingness and ability to embrace Intenseye’s hybrid work model by joining our team in-person at our New York City office 3 days per week (1250, Broadway)
Responsibilities
- Developing and executing a robust field marketing strategy with a strong emphasis on trade shows, roadshows, internal customer events, summits, speaking engagements, roundtables, webinars, podcasts, and other types of physical and virtual events
- Becoming a trusted, charismatic, and well-known “face” of Intenseye via a frequent and engaging presence at physical events, as a webinar & podcast host, and as a key liaison for vendors, partners, industry influencers, prospective customers, and more
- Working with marketing stakeholders to incorporate tailored events into broader, integrative campaigns supporting product launches, brand awareness, demand & lead generation, customer advocacy, thought leadership, and other key initiatives
- Collaborating closely with sales, SDR, customer success, and partnerships teams to foster information exchange, drive continuous improvement, and maintain ongoing alignment between field marketing efforts, market conditions, and broader GTM goals
- Owning and ensuring the accuracy of all field marketing performance and budgetary metrics, as well as using those metrics to inform strategic decisions, optimize campaigns, identify and address areas for improvement, and unlock new opportunities.
Preferred Qualifications
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No preferred qualifications provided.