Future Senior Paid Search Strategy Roles

Future Senior Paid Search Strategy Roles

Requirements

• 4+ years of hands-on experience managing and optimizing paid search campaigns with large spends
• Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies
• Strong presentation and storytelling skills, with an emphasis on data visualization
• High attention to detail
• Proven success in optimizing SEM campaigns and achieving substantial improvements in performance over time
• High proficiency in industry-standard SEM tools (e.g. Google/Microsoft Ads, Google Analytics, and Google Ads Editor)
• Ability to react quickly, assess, and implement solutions
• Excellent data analysis and problem-solving skills
• Experience with Google Demand Gen, Performance Max
• A passion for testing and learning and a proactive approach
• Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI
• Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge

Responsibilities

• Lead the ongoing development, implementation, and optimization of SEM strategy for a international brand with $1M+ budgets
• Work as part of a larger Media team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings
• Translate business goals to SEM platform activation strategies/tactics
• Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
• Clearly communicate paid search best practices and strategies, both internally and externally
• Create and share search POVs and case studies across the agency
• Develop consistent account processes and procedures
• Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
• Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
• Identify market and consumer trends, telling a story with search data
• Run iterative testing strategies to drive incremental performance lifts
• Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
• Conduct regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients
• Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
• Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response

Preferred Qualifications

• A passion for testing and learning and a proactive approach
• Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge