Future Sr. Media Planner Roles

Future Sr. Media Planner Roles

Requirements

• 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
• Experience working across multiple media channels, including search, social, CTV, video, etc.
• Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
• Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time.
• Experience with PRISMA and other planning tools is a plus.
• Knowledge of audience tools like MRA and Nielsen is beneficial.
• Natural problem solver who thrives in a fast-paced, constantly evolving environment.
• Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
• Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
• National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
• Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiar with platforms such as DART, Omniture, and other Media tools such as Prisma, Mediaocean, PlanIt.
• Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint.
• Proven skills in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels.
• A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels.
• Experience working closely with investment teams and managing third-party partnerships.
• Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines.
• An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success.

Responsibilities

• Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance.
• Serve as the main point of contact for clients, ensuring seamless communication, reporting, and troubleshooting.
• Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared.
• Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners.
• Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned.
• Work closely with investment teams and media partners to ensure optimal media placement and campaign success.
• Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams.
• Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance.

Preferred Qualifications

• Experience with PRISMA and other planning tools is a plus.
• Knowledge of audience tools like MRA and Nielsen is beneficial.