General Manager - Fiberon

General Manager – Fiberon

Bachelor’s degree in Business, Marketing, or a related field.
12+ years of experience in category, brand, or product management within consumer or wholesale/commercial goods industries.
5+ years leading collaborative, cross-functional teams, managing complex projects, and delivering results in a matrixed, team-oriented environment.
Experience owning a large category P&L and balancing short- and long-term goals.

Own the financial success of your vertical segment by delivering annual growth, exceeding market performance, and optimizing profitability and working capital.
Define and execute long-term and short-term category strategies, leveraging insights from customers, competitors, and market trends to maintain a strong market position and drive innovation.
Guide product development, portfolio strategy, and innovation in collaboration with R&D, Supply Chain, and Design teams.
Develop strategic pricing models that balance competitiveness and profitability.
Influence distribution strategies to optimize product availability across key channels.
Partner with marketing teams to drive impactful promotional campaigns and brand awareness initiatives.
Act as the primary point of contact for your vertical segment, ensuring alignment across Sales, Marketing, Product Development, Innovation, Supply Chain, R&D, Finance, and Operations to drive execution and financial success.
Build and cultivate a high-performing team, fostering accountability, collaboration, and professional growth.
Establish and maintain strong relationships with retailers, suppliers, and external partners to support category plans and business growth. Communicate performance updates and strategic recommendations to senior leadership.