Global Brand Lead
| Company | Moderna |
|---|---|
| Location | Cambridge, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | MBA, PharmD, MD |
| Experience Level | Senior, Expert or higher |
Requirements
- Advanced degree (MBA, PharmD, or MD) required.
- At least 12 years of progressive experience in biopharmaceutical marketing, commercialization, or related roles, with significant experience in product launch and lifecycle management.
- Proven leadership experience, including managing high-performing teams and delivering results in a global, matrixed environment.
- Strong expertise in developing global commercialization strategies, positioning, and patient campaigns.
- Demonstrated ability to partner with regional and local teams to align global strategies and drive execution.
Responsibilities
- Develop and lead the global commercialization strategy for Moderna’s RSV vaccine portfolio, ensuring alignment with Moderna’s vision, priorities, and market opportunities.
- Drive strategic alignment across priority global markets, including the U.S., Europe, and key emerging regions.
- Serve as the single point of accountability for launch readiness in key markets and provide launch support for top 10 markets as needed.
- Partner with key global markets to co-create launch and commercialization strategies through regular strategy reviews, tailored resource development, and knowledge-sharing forums, ensuring successful execution in both pre-launch and post-launch phases.
- Lead the development and delivery of global tools, campaigns, and resources, such as best practice playbooks and modular content, to empower local market success while maintaining consistency with global strategies.
- Lead and provide direct launch support to key markets during critical phases to ensure readiness and adaptability.
- Lead the development of global product positioning, messaging platforms, and core HCP and patient-facing materials for Moderna’s RSV vaccines.
- Collaborate with regional and local teams to co-create impactful and tailored campaigns that reflect market needs and insights.
- Build, lead, and inspire a high-performing global brand team, ensuring the team has the capabilities and mindset to drive success.
- Foster a collaborative and agile culture, empowering team members to excel in a dynamic and fast-paced environment.
- Partner closely with Clinical Development, Medical Affairs, Market Access/HEOR, CMC, and RWE teams to align on program strategies and key deliverables.
- Serve as Commercial Lead on product development team ensuring key commercial input is provided at all stages of the development process to optimize commercial competitiveness.
- Ensure effective input and collaboration with local and regional commercial teams to address market-specific opportunities and challenges.
- Shape and drive lifecycle management strategies to maximize the long-term value of the RSV vaccine portfolio, including addressing age-specific needs (e.g., elderly, maternal, infant).
- Identify opportunities for innovation, including market expansion, seasonal demand management, and competitive differentiation.
- Leverage advanced analytics and market research to monitor market performance and inform adjustments to global and regional strategies.
- Ensure robust feedback loops between global and local markets to address evolving dynamics and unmet patient and stakeholder needs.
Preferred Qualifications
- Experience in vaccines, with a strong preference for respiratory or RSV-specific products.
- Strong cross-functional collaboration skills, particularly with Clinical, Medical Affairs, Market Access, and Regulatory teams.
- Experience working across diverse cultural and regulatory environments.
- Demonstrated ability to thrive in fast-paced, innovative environments, with a mindset focused on continuous learning and adaptability.
- Proven ability to manage and influence senior stakeholders across geographies and functions.
- Excellent strategic thinking, analytical, and project management skills, with a data-driven approach to decision-making.
- Experience in managing global complexity and prioritizing in fast-paced, innovative environments.
- Experience leveraging digital tools and platforms to enhance commercialization strategies.