Global Insights Manager
| Company | Clorox |
|---|---|
| Location | Bentonville, AR, USA, Oakland, CA, USA, Durham, NC, USA |
| Salary | $103600 – $244900 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of comprehensive experience in both quantitative and qualitative insights or market research.
- Client-side experience, preferably within the CPG industry, with a deep understanding of consumer goods and retail dynamics.
- Strong data analysis skills, including maximising PoS and Panel solutions such as Circana, Nielsen, Numerator and others.
- Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, SPSS, or similar)
- Bachelor’s degree in Business, Market Research, Marketing, Behavioral Science, Economics, MBA, related field or equivalent work experience.
Responsibilities
- Deliver best-in-class foundational and ongoing insights to Clorox retailer teams and Business Units (BUs) to craft critical initiatives, drive assortment and shelving optimization, build compelling innovation and win line/category reviews with retailers.
- Develop and maintain category and shopper foundational fact-base by articulating learning plans that enable delivery of BU strategic plans and Connected Customer Planning, as: Path-to-Purchase, Decision Hierarchies, Shelving Principles, Category Trackers.
- Continuously leverage available retail and consumer big data sources hands-on Circana, Nielsen, Numerator and other Panel- and Scanner-based solutions to proactively offer a fresh and generative perspective on evolution of shopper behavior as well as retail dynamics that can be harnessed for growth in assigned categories.
- Lead capability building and continuous modernization in areas of expertise (e.g. Assortment Optimization, Shelving Leadership) to ensure ongoing competitive advantage for Clorox insights capabilities.
- Apply a wide range of custom research methodologies, leveraging a wealth of shopper and retailer data and insights, to develop compelling insights and ideas that spark growth.
- Build, integrate, and expand insights from learning plans by combining primary research, existing knowledge, internal DIY tools, and third-party data sources to drive actionable recommendations aligned to business objectives.
- Lead in-depth analyses of macro & market trends, and consumer behavior within the assigned categories.
- Conduct primary and secondary research to understand shifts in consumer preferences, purchasing patterns, and emerging trends.
Preferred Qualifications
- Experience in Shopper and/or Category Insights is a plus.
- Demonstrated ability to influence business direction and act as a strategic partner.