Global Marketing Lead CAR-T

Global Marketing Lead CAR-T

Requirements

• A season leader with the ability to drive product development
• Minimum of 10+ years in the pharmaceutical sector
• Experience leading multiple indications simultaneously
• Product Knowledge is a must: CAR-T and / or Cell & Gene Therapy
• Disease Knowledge: must have worked in at least in one or more of the following disease areas; MM, DLBCL, FL, CLL, or ALL
• Broad global commercial experience including pre-launch and launch.
• Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, and providers.
• Demonstrated use of insights to deliver effective strategy.
• Evidence of developing compelling cases
• Ability to simultaneously manage multiple priorities with a high degree of autonomy
• Bachelor’s degree in a relevant Science subject

Responsibilities

• Develop and lead comprehensive global commercial cell therapy delivery capabilities that support patient journeys, collaborating closely with the clinical/commercial CAR T sites, manufacturing (CMC), Digital, and supply chain teams.
• Manage the development of global cell therapy capabilities that align with the core brand objectives and key performance indicators (KPIs). Ensure the creation of clear implementation plans tailored for various regions and countries. Develop clear site activation and delivery plans for cell therapies.
• Drive the co-creation of patient support and delivery models in partnership with a global cross-functional team (Digital, IT, US patient support teams). Identify appropriate external partnerships to support delivery of cell therapy and improving access to patients in the community setting.
• Seek and secure endorsement from the Global Brand Team (GBT) to ensure alignment and support for initiatives. Collaborate with affiliates, main regions, and markets to define the optimal Go-to-Market model for cell therapy delivery.
• Serve as a subject matter expert within the brand team, assisting other departments and markets in effectively communicating the strategy, tactical approach, and launch playbook to ensure diverse audiences.
• Promote the continuous development of insights by collaborating with GA&I and engaging with cell therapy experts, nurse navigators, and community healthcare professionals. Utilize these insights to refine the cell therapy delivery strategy and its implementation.
• Continuously assess and challenge the cell therapy programs to ensure the capabilities are differentiated vs competition and supports superior customer experience for patients and sites. Track progress against KPIs (e.g. and prepare performance reports.
• Improve communication and knowledge sharing between global and local teams, as well as across various functions.
• Define and oversee the marketing budget, ensuring effective resource allocation to meet objectives.
• Remain informed about industry trends and best practices, identifying innovative marketing opportunities and strategies.
• Maintain brand consistency and integrity across all marketing channels and communications.

Preferred Qualifications

• PhD, MBA
• Experience in Haematology
• Strong clinical competence and scientific mind-set
• Business Insights experience