Global Marketing Senior Manager – Oncology
| Company | Amgen |
|---|---|
| Location | Los Angeles, CA, USA |
| Salary | $152006 – $178530 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, MBA, PhD, Associate’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Responsibilities
- Lead development of global brand positioning, messaging, campaign, brand plan and other core brand assets in partnership with agency and cross-functional team
- Synthesize the latest market & customer insights to inform product lifecycle development decisions with cross-functional partners (ex. Clinical development, regulatory, operations, etc.) and present commercial perspective on key gastric cancer program investments to executive (e.g. VP+) audiences
- Partner with competitive intelligence and CDnA to implement primary and secondary research needed to deliver on brand priorities
- Drive launch readiness reviews preparation and discussion with key markets
- Work with Legal and Regulatory teams to deliver materials in accordance with Amgen standards and principles
- Establish relationships with all partners and effectively manage agency; hold partners accountable for high quality work, budget execution, and timelines
- Oversee day-to-day team operations, including overseeing Integrated Brand Team & Brand Working Group meetings, monitor budget, etc.
- Support other ad hoc projects with the brand and across global oncology that will arise with evolving needs and changing market dynamics
- Demonstrate a sense of shared ownership of overall brand and business unit performance
- Live and role model the Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the Marketing Team and cross-functional partners
Preferred Qualifications
- MBA or other advanced degree in marketing, healthcare management, or related subject area
- Deep understanding of clinical development, especially in oncology
- Experience in oncology and companion diagnostics, globally or in market (e.g. US)
- Launch experience
- Innovative problem solver in highly ambiguous environments
- Ability to drive influence across medical, development, access, regulatory and operations partners to set direction and align work efforts
- Strong grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
- Experience with engaging with and gaining insights from key opinion leaders and other members of the healthcare community
- Demonstrated strength in dictating analytics needs and synthesizing insights into strategy
- Experience managing media agencies to deliver impactful messages and creatives
- Bias for action and ability to manage multiple priorities in a fast-paced environment
- Ability to exercise strong judgment and live up to the highest ethical standards
- Excellent communication skills and self-awareness of leadership style
- Strong organizational skills – to set targets, track to achievements and complete projects