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Global Social Media Manager – Luxury
| Company | Sotheby’s |
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| Location | New York, NY, USA |
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| Salary | $70000 – $90000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Minimum 6-8 years of experience managing social media, ideally in-house on the brand side or agency in a luxury sector.
- Experience working in all major social platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. Discord, Reddit, a plus.
- Proven track record of engaging, efficient and newsworthy social media campaigns.
- Competent in using social media tools and DAMs (E.g. Curalate, Sprinklr, Sprout, Dash Hudson, etc).
- Familiarity with digital marketing tools including Adobe Analytics, Google Ads, Facebook Ads & Business Manager is a plus.
- Has an entrepreneurial mindset, and is at ease with change and ambiguity and making informed decisions quickly.
- Is analytical and highly curious and creative, continually striving to improve his/her skills in the constantly evolving digital and media space; understands how to capture social media insights and apply that to the needs of the business.
- Possesses strong time management skills with the ability to handle multiple, simultaneous priorities while maintaining attention to detail.
- Excellent verbal and written communicator who can plainly tell stories based on data insights to various levels of colleagues (from junior to executive leadership).
- Collaborative and able to work cross-functionally across various levels of colleagues, building appropriate rapport, using diplomacy and tact.
- Self-starter who takes responsibility and knows how to problem solve.
Responsibilities
- Responsible for delivering creative social-first content to increase followers, reach and engagement across our core social channels and dedicated luxury accounts for ~200 annual global auctions and events.
- Identify efficient ways to reach potential luxury buyers on Instagram, Twitter, YouTube, TikTok, etc.
- Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
- Identify cultural connections with the brand and outline ways of engaging through social conversations.
- Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
- Continually explore new channels for Sotheby’s to use to grow our social media reach.
Preferred Qualifications
- Experience in luxury, fashion or art industries is a plus.
