GM Energy-Lead Retail Planning

GM Energy-Lead Retail Planning

Requirements

• 4+ Years of sales and/or marketing experience.
• Bachelor’s degree in Marketing, Business Administration or related field.
• Experience within automotive marketing with particular emphasis on digital.
• Highly driven marketing professional who excels in a fast-paced environment.
• Proven track record partnering with GM Dealers to deliver mutually beneficial outcomes.
• Proven track record supporting complex projects (planning, business case development).
• Demonstrated high level of interpersonal skills required to build and maintain relationships across an organization.
• Experience establishing sales performance standards and KPIs.
• Expert-level knowledge of EVs, EV Charging Networks, Home EV Charging products and Installation services.
• A prolific communicator with highly proficient presentation skills and strong verbal, non-verbal and written communication skills.
• Strong intellectual horsepower and proven ability to take complex technical product offerings and simply them for consumers and sales teams is required.
• Strong computer software and analytics skills, especially Microsoft Office, with particular emphasis on Microsoft Excel and PowerPoint and the ability to take complex amounts of data and develop key insights and actions.
• Willing to travel up to 25% of the time, as necessary to execute responsibilities of the position.

Responsibilities

• Support the development, implementation, and go-to-market plan for GM Charging and GM Energy Products.
• Develop and create merchandising & product marketing plans in close collaboration with the GM Energy Marketing team and agency partners.
• Integrate products & messaging in GM Energy Sales Channels as well as across GM for a mass market vehicle audience.
• Design communications considerate of all sales channels and consumer touchpoints: GM/Brands, Dealers, E-Commerce, Direct/EV Live, Partner sales channels.
• Develop & maintain competitive comparisons & intelligence for in market offers for Mass market vehicle brands.
• Lead pricing and sales incentive initiatives on GM Energy portfolio, in collaboration with GM Energy Finance.
• Collaborate with the Sales Channels, including Dealers, E-Commerce, EV Live and Direct Sales Channel teams to ensure products are properly represented and promoted.
• Collaborate with GM Energy Marketing & Operations teams to develop marketing & promotional assets to enable sales performance and strong product knowledge.
• Work closely with the Strategic Partnerships including GM Financial on financing and extended warranty options for Retail consumers.
• Work with Digital Operations, DBT & DRP teams as well as GM Energy E-commerce sales channel and Sales Operations team to integrate charging products in eCommerce platforms down to a T3 level.
• Develop and present GM internal leadership updates on program performance and sales & CX objective tracking.
• Work cross-company and cross-agency to develop engaging content.

Preferred Qualifications

No preferred qualifications provided.