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Google Analytics – Ga4/GTM – Solutions Architect
Company | Brillio |
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Location | San Ramon, CA, USA |
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Salary | $140000 – $145000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- A Bachelor’s in Computer Science, Software Engineering, or a related field.
- Over 7 years of experience in technology solutions, data analytics, or a related field.
- 5+ years of hands-on experience with Google Analytics (GA4, GTM, Google Ads, Search Console and GCP products).
- Deep expertise in tagging methodologies, pixel management and event-based tracking.
- Proficiency in JavaScript, HTML, and CSS for custom tracking and tagging implementations.
- Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve analytics infrastructure.
- Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders.
- Strong organizational and project management skills, capable of managing multiple projects and initiatives simultaneously.
Responsibilities
- Design robust GA4 & GTM solutions and implementations tailored to UMG client business objectives and fan behaviour tracking.
- Collaborate closely with Marketing, IT, Paid Media, eCommerce and Data teams to define tracking requirements.
- Lead the design and implementation across cross-platform tracking including eCommerce, campaign, third-party social and consent management tools.
- Oversee the technical vision and configuration, deployment, and management of Google Tag Manager (GTM) and GA4 data collection using knowledge of the Google Analytics and GCP product domain.
- Lead the integration and configuration of data collection strategies ensuring accurate tracking of customer interactions across multiple digital touchpoints.
- Provide expert guidance on efficient and scalable tag implementation.
- Integrate Google Tag Manager (GTM) with other web digital products (e.g., WordPress, CDP, Shopify), third-party platforms, and CRM systems.
- Audit and assess existing implementations to identify and resolve data gaps or inefficiencies.
- Tailor recommendations and solutions to enhance decision-making capabilities and provide actionable insights for business stakeholders.
- Provide hands-on training, mentorship, and workshops to stakeholder teams on GA4/GTM best practices.
- Develop and deliver comprehensive documentation to support the adoption and effective use of Google Analytics platforms across teams.
Preferred Qualifications
- Google certifications (Google Developer Certification).
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on analytics and customer journey tracking.
- Music or entertainment industry experience