Group Director – Brand Strategy – Health

Group Director – Brand Strategy – Health

Requirements

• 10-15+ years of experience in overall strategic planning and brand-building, having worked across complex brand portfolios in OTC/ personal care- skin health experience a plus
• Experience promoting to health professionals/ HCPs such as dermatologists, aestheticians, cosmetic nurses, dentists, dental assistants, etc.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• As a critical and analytical thinker, innovator, and visionary, you will play a crucial role in inspiring creativity and guiding the team toward success
• Managerial experience (leading & building a team)
• Qualitative and quantitative research proficiency
• Excellent written and verbal communication skills

Responsibilities

• Guide client team via strategic points of view/roadmaps to build their brands in an always evolving, cluttered category
• Proactively mine industry trends, cultural and audience insights to fuel breakthrough ideas
• Challenge category cliches to ensure clear, resonant, and actionable brand and campaign strategies
• Oversee and/or execute brief development in collaboration with internal partners (Creative, Account, Engagement, Social)
• Help develop actionable segmentations to identify most valuable Professional audience (s), coms plans and messaging framework leading up to compelling narratives
• Lead innovative activations to engage audiences in unexpected but effective ways
• Co-lead development of social platforms and KOL/DOL programs
• Propose/sell-in/ lead high-impact strategic workshops. Ensure excellence in logistics, creativity of approach, and optimization potential

Preferred Qualifications

• Brand Launch experience is preferred
• Capable of independently drafting a creative brief based on client needs