Group Director – Engagement Strategy – Medical Education

Group Director – Engagement Strategy – Medical Education

Requirements

• 3-6 years working in medical communications or medical education, with proven experience with a wide range of deliverables and tactical planning
• Proven ability to understand scientific concepts in close collaboration with medical teams, ideally supported by a background in healthcare communications, medicine or science
• Proficient in developing activation briefs and synthesizing diverse data points (in collaboration with the medical team) to tell a clear, cohesive narrative
• Passion for leveraging the power of P2P and interactions among HCPs to develop impactful KOL programs, advisory boards, speaker programs, roundtable discussions and other innovation tactics that bring HCPs together for discussion and learning, by building on the success of current ecosystems
• Deep understanding of the HCP Congress space, driving innovation by building on the success of current ecosystems to stimulate learning and engagement pre, during and post Congress through unique tactics and experiences
• Constantly thinking about established and novel ways to assess success and looks to incorporate measurement into all engagements
• Confident and authoritative, able to flex role within project teams from SME to process driver
• Bachelor’s degree required; master’s or advanced degree preferred

Responsibilities

• Develop a deep understanding of audience’s wants, needs, and behaviors across the full customer journey to be able to effectively message and activate at each step
• Guide development of seamless omnichannel customer journeys across pre-launch, launch, and post-launch phases, incorporating dynamic personalization to engage with HCPs along their learning journey
• Lead the planning of key activations that creatively connect strategic goals to engagement priorities
• Devise specific strategies (e.g. social, CRM, website, paid media, apps, MSL and rep-delivered and more) all designed to educate and activate key audiences
• Develop integrated, data-informed strategies for medical communications programs in line with stakeholder mindsets and experience needs
• Partner with IMsci account and scientific teams to create personalized engagement strategies and communication narratives that integrate seamlessly with content, messaging, and regulatory requirements, and are built to meet strategic goals
• Champion AI initiatives (working within WPP’s Open) and stay attuned to emerging technologies, channels and tools
• Focus on building an educational experience for each and all focusing on agile, deconstructed and ubiquitous online presence with a multitude of tailored opportunities for every learner
• Foster strong client relationships as a strategic partner, delivering actionable, ROI-driven solutions that address their most pressing challenges
• Lead and develop junior strategists, building a team culture of creativity, growth, and collaboration
• Participate in new business proposals by presenting bold, forward-thinking visions that set VML Health apart in a competitive landscape

Preferred Qualifications

• 7-13 years of experience in overall research and strategic planning experience
• Deep experience developing medical communications strategy and tactics
• Medical communications agency experience
• Critical and analytical thinker, innovator and visionary that inspires creativity
• Demonstrates passion, familiarity, and curiosity with the CX practice
• Able to develop strong client relationships and trust based on deep immersion in the client’s business
• Highly collaborative and able to work effectively across internal and external stakeholders
• Excellent written and verbal communication skills
• Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning
• Advanced degree preferred—such as a Master’s in Health Communication, Public Health, or an MBA