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Group Strategy Director
| Company | Kraft Heinz |
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| Location | Chicago, IL, USA |
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| Salary | $137400 – $171700 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- 10+ years of experience in brand strategy, creative strategy, or marketing roles, preferably within a Fortune 500 CPG company or top-tier creative agency
- Proven track record of leading strategy for multiple brands or a portfolio of products, demonstrating success in driving business growth and brand differentiation
- Experience in leveraging data-driven insights, market trends, and consumer behavior to inform long-term brand strategies
- Demonstrated expertise in building and implementing integrated strategies across owned, earned, and paid media channels
Responsibilities
- Lead the strategic planning process for your assigned brands in The Kitchen, identifying opportunities for growth, innovation, and market differentiation.
- Learn these brands, inside and out. Provide thought leadership to help elevate brand positioning, messaging, and consumer engagement strategies.
- Help develop and maintain the long-term creative strategic vision for the business unit, ensuring alignment with overarching company objectives.
- Act as the primary strategic partner for Brand Communication and General Manager counterparts, ensuring alignment across creative, as well as owned, earned, and paid media channels.
- Embed into the business’ standing meetings and routines to ensure 360 understanding of the business.
- Collaborate closely with creative, insights, and analytics teams to translate data into actionable strategies.
- Serve as the voice of creative strategy in senior-level business unit meetings, representing The Kitchen with professionalism and expertise.
- Manage and mentor a team of Pod Strategists and Social Managers within The Kitchen, contributing to a culture of collaboration, creativity and high performance.
- Ensure integration and understanding of strategic insights into creative briefs and campaign planning across Kitchen work.
- Drive accountability by setting clear goals, performance metrics, and professional development plans for Kitchen team members.
- Stay ahead of market trends, cultural shifts, and consumer behavior to proactively inform brand strategies.
- Partner with Consumer Insights specialists to leverage research and analytics in building data-driven strategies.
- Identify and capitalize on emerging opportunities for the business unit’s portfolio of brands.
- Ensure all Kitchen strategic deliverables are completed on time, within scope, and of the highest quality.
- Proactively address challenges, bottlenecks, and resource needs across the business unit.
- Contribute to the broader strategic vision of The Kitchen as part of its leadership team.
Preferred Qualifications
No preferred qualifications provided.
