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Group Strategy Director
| Company | Critical Mass |
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| Location | New York, NY, USA |
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| Salary | $180000 – $200000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 7-8 years of experience in CPG performance marketing, with a proven track record of driving measurable results across multiple channels (PPC, SEO, display, social media, etc.)
- Expertise in at least two I&P disciplines (business analysis, qualitative consumer research, web analytics, information architecture), with a well-rounded knowledge of others
- Strong ability to translate complex strategies and insights into clear, persuasive communication for clients, stakeholders, and cross-functional teams
- Excellent relationship-building skills, with a focus on understanding client needs and delivering exceptional marketing campaigns
- Strong analytical skills, with the ability to interpret complex data and make informed decisions to optimize marketing performance
- Proven leadership experience in mentoring and developing high-performing strategy teams within a collaborative, results-oriented environment
- Ability to collaborate with creative teams and subject matter experts to transform insights into compelling, high-impact campaigns
- Experience across ad tech/mar tech platforms (such as Flashtalk, Celtra, Innovid, Omni) with a solid understanding of how these platforms work
- Comfortable engaging with client data platforms, with a high-level understanding of platform integrations and data-driven marketing strategies
Responsibilities
- Lead and mentor multiple strategy teams to integrate performance marketing into broader business objectives, ensuring long-term ROI
- Drive the development and growth of performance marketing programs, technologies, and opportunities
- Oversee the creation of inter-departmental performance marketing strategies
- Develop scalable frameworks for performance marketing strategies across campaigns, projects, and accounts
- Establish and promote performance marketing best practices, guidelines, and workflows
- Contribute to the evolution of performance marketing standards across the agency
- Collaborate effectively with senior teams to align multiple projects and initiatives
- Build and maintain strong relationships with external vendors and third-party teams to optimize campaign execution
- Be a key presence on the ground with clients in New York City, driving strategy and innovation while managing expectations and delivering impactful results
Preferred Qualifications
- Experience in CPG or hospitality industries is highly preferred
