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Growth Lead
| Company | Regal |
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| Location | New York, NY, USA |
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| Salary | $90000 – $150000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- 2+ years in growth marketing, demand gen, or digital marketing—ideally in a high-growth B2B SaaS startup.
- Growth hacking mindset: You’re always testing new tools, AI-driven ad creative, and new ways to distribute content.
- Paid media experience: You’ve managed budgets across paid social, display, programmatic, and other digital channels.
- Creative problem solver: You don’t need direct experience in every channel, but you figure things out fast.
- Data-driven: Strong grasp of ROAS, CAC, LTV, CPL, and how to optimize against them.
- Obsessed with speed: You execute quickly, efficiently, and effectively.
Responsibilities
- Own experimental campaigns end to end.
- Own demand-driving distribution strategies for experiential campaigns and paid digital, ensuring we’re constantly optimizing for reach, engagement, and conversion.
- Relentlessly experiment with new channels—from TikTok-style B2B content to AI-powered ad creation, to finding underpriced media that others haven’t tapped into yet.
- Be a scrappy executor! If we want to test OOH or podcast ads, you’ll research vendors, vet them, negotiate pricing, and launch quickly. No waiting around.
- Leverage paid and organic strategies to amplify content across channels like LinkedIn, newsletters, display ads, and video.
- Optimize every piece of creative—from landing pages to ads to short-form video—using the latest marketing tools, AI, and automation.
- Move fast and iterate constantly. Speed is everything in this role. We don’t need perfect; we need what works right now.
- Measure and report on performance – track pipeline contribution, CPL, ROAS, and iterate based on what’s working (and what’s not)
Preferred Qualifications
No preferred qualifications provided.
