Growth Marketer
Company | Method Financial |
---|---|
Location | Washington, DC, USA, Austin, TX, USA |
Salary | $125000 – $175000 |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- 6+ years of experience in growth marketing or digital marketing
- 2+ years of experience in account-based marketing, tailored to Enterprise and Strategic sales motions
- Expert in core marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., SFDC)
- Proficient in next-generation AI-focused tooling (e.g. Clay) and modern demand generation strategies
- Strong analytical skills with experience in data analysis and performance metrics
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
Responsibilities
- Serve as a strategic thought leader, playing a key role in shaping and enhancing Method’s pipeline generation initiatives
- Develop account based marketing (ABM) strategies, design campaigns for new products and features, manage lead generation initiatives, and perform market research
- Manage and optimize paid acquisition channels (LinkedIn, etc.), ensuring a balance between efficiency and scale
- Work closely with the sales team to refine lead scoring, ensure MQLs are high-quality, and improve the handoff process between marketing and sales
- Work closely with the GTM and product marketing team to develop and publish engaging content that attracts our ideal customer profile
- Manage and optimize our growth/marketing tech stack, including CRM (SFDC) and other tools (Hireframe, Outreach, Clay, Apollo, etc.)
- Monitor, analyze, and report on campaign performance metrics, offering insights and recommendations on where we can continue to develop our strategies
Preferred Qualifications
- Experience in FinTech
- Experience with API-first companies
- Experience working in a start-up environment