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Growth Marketing Manager – Helix by HL

Growth Marketing Manager – Helix by HL

CompanyTIFIN
LocationCharlotte, NC, USA
Salary$100000 – $125000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • A minimum of 5+ years of marketing experience, with a strong focus on growth marketing in financial services, fintech, data/AI, or B2B SaaS
  • Proven success in enterprise marketing, with a focus on growth strategies. Direct to consumer experience is a bonus.
  • Skilled in developing compelling marketing materials and presentations to support campaigns and sales enablement.
  • Proficient in PowerPoint; able to translate complex ideas into clear, visually engaging content that drives action.
  • Hands-on experience in lean or start-up environments, comfortable wearing multiple hats.
  • Up-to-date on the latest marketing trends and tools, with a curiosity for emerging tech and software.
  • Self-starter with a passion for fintech and a drive to make an immediate impact.
  • Must be based in Charlotte, NC and available to work in-office 4 days per week.

Responsibilities

  • Develop and execute innovative, data-driven marketing strategies to generate high-quality leads and drive revenue growth.
  • Plan and manage integrated campaigns across multiple channels, including social media, email, search (SEO/SEM), and more.
  • Own and execute the full-funnel marketing process — from audience targeting and creative development to landing page creation, retargeting, performance tracking, and continuous optimization.
  • Champion the Helix by HL brand across all initiatives, ensuring consistent, compelling messaging that elevates our presence in the wealth management industry.
  • Leverage analytics and marketing insights to inform strategy and improve campaign effectiveness.
  • Manage marketing resources, including budgets, platforms, vendors, and agency partners.

Preferred Qualifications

  • Bonus: Understanding of alternative/private market investments.
  • Bonus: General familiarity with Generative AI and large language models.