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Growth Marketing Manager – Helix by HL
Company | TIFIN |
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Location | Charlotte, NC, USA |
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Salary | $100000 – $125000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- A minimum of 5+ years of marketing experience, with a strong focus on growth marketing in financial services, fintech, data/AI, or B2B SaaS
- Proven success in enterprise marketing, with a focus on growth strategies. Direct to consumer experience is a bonus.
- Skilled in developing compelling marketing materials and presentations to support campaigns and sales enablement.
- Proficient in PowerPoint; able to translate complex ideas into clear, visually engaging content that drives action.
- Hands-on experience in lean or start-up environments, comfortable wearing multiple hats.
- Up-to-date on the latest marketing trends and tools, with a curiosity for emerging tech and software.
- Self-starter with a passion for fintech and a drive to make an immediate impact.
- Must be based in Charlotte, NC and available to work in-office 4 days per week.
Responsibilities
- Develop and execute innovative, data-driven marketing strategies to generate high-quality leads and drive revenue growth.
- Plan and manage integrated campaigns across multiple channels, including social media, email, search (SEO/SEM), and more.
- Own and execute the full-funnel marketing process — from audience targeting and creative development to landing page creation, retargeting, performance tracking, and continuous optimization.
- Champion the Helix by HL brand across all initiatives, ensuring consistent, compelling messaging that elevates our presence in the wealth management industry.
- Leverage analytics and marketing insights to inform strategy and improve campaign effectiveness.
- Manage marketing resources, including budgets, platforms, vendors, and agency partners.
Preferred Qualifications
- Bonus: Understanding of alternative/private market investments.
- Bonus: General familiarity with Generative AI and large language models.