HCP Promotions Senior Marketing Manager – Cadiovascular

HCP Promotions Senior Marketing Manager – Cadiovascular

Requirements

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Responsibilities

• Co-lead overarching PCP strategy and execution to ensure that brand/business objectives are met across branded and disease state education initiatives
• Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets, from brief to launch, including collaboration with field team for feedback and input
• Design and execute innovative health care professional promotional initiatives and tactics in alignment with brand strategic imperatives
• Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for PCPs
• Developing promotional messages, programs and sales force tools for PCPs (which may include visual aids, emails, speaker programs and congress materials)
• Work with Commercial Insights team to develop measurement plans and drive market research for materials and initiatives
• Coordinating the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, and consumer marketing ensuring responsible and effective communications
• Leading projects through the legal, regulatory, and medical review process
• Managing program budgets and developing metrics to ensure success of the promotional programs
• Engage with Key Opinion Leaders and the global marketing team to inform creation and flawless roll out of high impact, high value marketing tools
• Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs

Preferred Qualifications

• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.
• Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.
• Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
• Ability to exercise strong judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience coaching and developing talent