Head of Brand Strategy for Global Payments and Liquidity

Head of Brand Strategy for Global Payments and Liquidity

Requirements

• 8+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of Management experience

Responsibilities

• Provide executive thought leadership on branding and communications to support business growth strategies
• Develop the overall communications strategy, plan, and execute content delivery to advance GPL priorities through internal channels and targeted communications channels
• Develop and implement the Customer Value Proposition defining a single narrative for internal messaging
• Partner with Public Relations strategy to amplify integrated marketing communication efforts
• Establish the GPL brand platform, strategy, governance, critical KPI/metrics, and operating/engagement model with stakeholders
• Lead a multi-year strategic initiative to operationalize the GPL Brand Platform across products, channels, marketing, and employees
• Own the agency relationships that will operationalize and execute brand initiatives
• Establish the roadmap to re-define the GPL brand identity, visual and verbal expression
• Serve as a key partner with the Enterprise Brand Strategy team, Corporate & Investment Banking, and Commercial Banking marketing and brand teams to integrate into the broader enterprise brand strategy, ensure synergy and provide thought leadership on behalf of GPL
• Support Sales and drive incremental growth to meet financial goals through a more visible brand presence in the industry and among key decision makers with a single, differentiating narrative.
• Collaborate across enterprise Marketing teams on a strategic and well executed integrated marketing communications plan targeting Segments prioritized for growth and investment.
• Partner closely with Strategy and Planning teams, Product and Segment Executives to advance their strategic growth plans.

Preferred Qualifications

• Advanced level skills in brand management and communications
• Experience developing and leading a brand strategy for a large, heavily matrixed organization or a top tier brand strategy agency.
• Financial Institution experience preferred, payments and Treasury experience preferred, global business experience a plus
• Experience in developing and executing communications brand strategies that drive market share, revenue and customer loyalty and aligning brand initiatives with business goals
• Experience leading Business to Business branding and communication strategies
• Experience with diverse segments marketing
• Strong track record of leading and developing high-performing teams
• Proven experience developing and leading strategic discussions and influencing to generate decisions and actions.
• Ability to be flexible and adjust plans quickly to meet changing business needs.
• Enthusiasm and strong relationship building skills; ability to collaborate and influence across lines of business at multiple levels
• Proven track record managing vendors and agency partners
• Excellent communication, presentation, and interpersonal skills with the ability to engage and influence a wide range of audiences at multiple levels within the organization
• Self-motivation and be energetic and forward thinking, possessing integrity and high ethical standards.