Head of Content
| Company | Relay Financial |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of content marketing experience
- Developed and led content teams that have driven measurable, impactful bottom-line growth
- Creative storyteller with a focus on high-quality content
- Analytical and able to use data to measure content impact
- Incredibly organized with experience managing cross-functional initiatives
- Builder, problem-solver, and cross-functional partner
- Adaptable to challenges and changes
- Cares deeply about small businesses and their owners/operators
Responsibilities
- Own Relay’s content strategy to position us in the market as the leading business banking solution for U.S.-based small businesses
- Lead a team of content managers working in cross-functional groups to create impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization and increased brand awareness
- Execute on mission-critical content projects that directly impact Relay’s company strategy and goals
- Develop and optimize systems and processes for consistently creating valuable, high-quality content across various platforms, including digital, blogs, newsletters, webinars, video, social media, print, and experiential
- Measure, analyze and report on the impact of Relay’s content and use insights to shape strategy and make optimizations to drive better outcomes
- Determine content and campaign-related KPIs and independently craft requirements for data reporting
- Continuously maintain content quality, integrity and consistency across all marketing channels and touchpoints
- Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content
- Conduct ongoing research and customer interviews to inform industry-leading opportunities that support
- Stay up-to-date on competitor content as well as content marketing and industry trends to support high-quality output
- Upskill team members across the organization on the value of content and be a trusted source of brand expertise and competitor insights
Preferred Qualifications
- Experience working at a startup or high-growth environment
- Experience building B2B brands