Head of Integrated Marketing Campaigns

Head of Integrated Marketing Campaigns

Requirements

• 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment.
• Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth.
• Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations.
• Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies.
• Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact.
• Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.
• Proficiency in using analytics tools to measure campaign performance and inform decisions.
• Strong ability to interpret data, extract insights, and drive campaign improvements.
• Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.
• Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns.
• In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.

Responsibilities

• Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel.
• Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics.
• Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
• Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.
• Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
• Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets.
• Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
• Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
• Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
• Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts.
• Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
• Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
• Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.

Preferred Qualifications

No preferred qualifications provided.