Head of Integrated Media Planning
| Company | Wayfair |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Minimum 7 years of experience in media planning and strategy, preferably in an agency or client-side environment, retail and consumer products a plus
- Proven ability to develop comprehensive, data-driven media strategies across multiple channels (digital, traditional, social, etc.) aligned with business objectives.
- Expertise in media mix modeling, audience segmentation, and channel optimization.
- Strong understanding of media buying principles and negotiation tactics.
- Proven analytical prowess, detail orientation, and critical thinking skills to identify insights & trends from complex data sets which translate into action
- Proficiency in campaign performance analysis and reporting, with a focus on ROI and actionable insights.
- Experience working in a team environment with a strong, collaborative culture, ability to align stakeholders with competing priorities, including senior leadership
- Excellent communication skills, both written and verbal, with experience in creating and presenting media plans to clients / stakeholders.
Responsibilities
- Develop and execute integrated media plans that align with overall marketing objectives and brand strategy, leveraging a deep understanding of consumer research, market insights, and media performance data.
- Conduct analyses of media landscape, audience behavior, and competitive activity to identify opportunities and optimize media mix across channels
- Utilize media planning tools and models to develop budget allocation scenarios, forecast campaign performance, and make data-driven recommendations. Identify missing capabilities and source, negotiate, and implement from 3rd party vendors.
- Monitor campaign performance, analyze key metrics, and identify areas for optimization to maximize ROI and achieve desired outcomes.
- Manage brand media budgets effectively, ensuring efficient allocation of resources and adherence to budget guidelines.
- Stay up-to-date on the latest trends and innovations in the media landscape, including emerging channels, technologies, and measurement methodologies.
- Operate on both local and national scale, adapting media plans to specific market needs and opportunities.
Preferred Qualifications
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No preferred qualifications provided.