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Head of Life Insurance Marketing
| Company | Guardian Life |
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| Location | New York, NY, USA |
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| Salary | $129500 – $212750 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Proven experience in developing and implementing marketing strategies for insurance products
- Strong background in content development and management
- Experience in product launch support and sales enablement
- Knowledge of regulatory and compliance requirements in marketing
- Budget management and vendor relationship skills
- Ability to collaborate cross-functionally with various departments
Responsibilities
- Develop and implement a comprehensive marketing strategy for the Individual Markets Life Insurance business
- Oversee the creation, maintenance, and optimization of marketing materials
- Drive go-to-market strategies for product launches and updates
- Equip life wholesalers with high-impact client-facing materials
- Partner with Legal and Compliance to ensure marketing materials meet regulatory requirements
- Manage the marketing budget and vendor relationships
- Work closely with various departments to align marketing efforts
- Maintain and optimize marketing content inventory
Preferred Qualifications
No preferred qualifications provided.
