Head of Marketing

Bachelor’s degree or equivalent professional experience.
Minimum of 15 years of marketing experience, with a strong focus on scaled B2B growth.
Demonstrated expertise in both online and offline marketing channels.
Proven entrepreneurial mindset and hands-on approach.
Strong interpersonal and communication skills.
Exceptional organizational skills, attention to detail, and a customer-centric approach.

Own Marketing strategy and planning – develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.
Drive performance marketing – work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.
Manage offline marketing campaigns – analyze opportunities and own the launch of offline campaigns, including first-and third-party events.
Oversee local product launches – work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.
Drive content marketing – partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.
Optimize CRM strategy – work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.
Performance management – review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.
Deliver insights – surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.