Head of Marketing - New Galaxy Business Initiative

Head of Marketing – New Galaxy Business Initiative

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
10+ years of progressive experience in marketing, with at least 3 years in a senior leadership role in the finance or crypto industry
Proven track record of building and scaling successful marketing strategies in fast-paced, innovative industries
Exceptional leadership and communication skills, with the ability to inspire teams and influence stakeholders at all levels
Strong understanding of digital marketing, brand management, and customer engagement tactics
Experience with data-driven marketing and proficiency in tools like Google Analytics, CRM platforms, or marketing automation software (i.e. Hubspot)

Develop and execute a comprehensive marketing strategy that amplifies the product offering across digital, traditional, and event-based channels
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability
Collaborate with product, client services, and executive teams to align marketing initiatives with business goals and customer needs
Oversee the creation of high-impact campaigns, thought leadership content, and messaging that educates and engages target audiences in the fintech and crypto sectors
Leverage data and analytics to measure campaign performance, optimize strategies, and drive measurable growth in brand equity and customer acquisition
Stay ahead of industry trends, competitor activities, and emerging marketing technologies to ensure Galaxy remains a trailblazer in the space