Head of Media Relations

Head of Media Relations

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• Minimum of 10 years of corporate communications experience, with at least 5 years in a leadership role, preferably within the asset management industry covering both public and private markets.
• Proven track record in developing and executing successful communications strategies that align with business objectives.
• Extensive experience in media relations, including building relationships with top-tier financial and business media and managing reputational crises with professionalism.
• Strong understanding of the asset management industry, trends, product design and the regulatory environment impacting the industry.
• Demonstrated familiarity in digital communications, content strategy, and social media platforms.
• Exceptional written and verbal communication skills, with the ability to simplify complex topics for diverse audiences.
• Experience partnering with senior executives, with the ability to provide strategic counsel and navigate complex organizational dynamics.

Responsibilities

• Lead global external communications, shaping earned media campaigns.
• Leverage deep contacts with journalists covering investment and financial markets.
• Follow current markets and trends to create narratives across broadcast, digital and social media channels.
• Serve as a strategic communications advisor to senior leadership and act as the firm’s chief spokesperson when appropriate.
• Build and maintain relationships with top-tier financial, business, and industry media to ensure favorable and accurate coverage.
• Develop and execute media strategies that promote the firm’s investment capabilities, thought leadership, and other key initiatives. Write speeches and press releases; develop keynote presentations and coordinate the creation of other creative assets.
• Monitor media coverage and manage press inquiries, ensuring timely and effective responses.
• Design and implement a comprehensive strategy to promote Neuberger’s brand by enhancing the visibility of the firm’s senior leadership team, portfolio managers and client coverage leadership.
• Position company executives as industry leaders through speaking engagements, media interviews, and authored articles. Identify and leverage opportunities for executives to participate in high-profile events and forums.
• Working with Marketing partners, create thought leading content for various communications channels and devise media amplification plans.
• Lead the development and execution of crisis communication plans to protect and enhance Neuberger Berman’s reputation.
• Anticipate and mitigate potential reputational risks and complex public affairs issues through proactive planning and monitoring.
• Provide strategic counsel to senior leadership during crises, ensuring timely and effective communication with stakeholders.
• Prepare and train spokespersons for crisis situations.
• Manage relationships with global PR agencies and third-party vendors to ensure strategic alignment and maximize impact.

Preferred Qualifications

• Strong interpersonal skills to effectively collaborate with C-suite executives, internal teams, and external stakeholders; sound judgment in making complex decisions and handling sensitive information; adept at managing the expectations of a wide range of global stakeholders while remaining calm under pressure.
• Thrives in a fast-paced, dynamic environment and manages multiple priorities. Works well in an iterative work environment.
• A hands-on leader who inspires teams and fosters cross-functional collaboration.