Influencer Marketing Manager
Company | Miro |
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Location | Austin, TX, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- 5–7+ years of brand marketing, social media or influencer experience
- Experience interfacing directly with content creators, community members, and social followers
- Experience working with agency partners from the RFP all the way to execution and daily management of resources
- Experience managing content calendars and SLAs and with reviewing and approving third-party content
- Knowledge of current trends in social media and strong creative instincts to help our brand and product positioning break through
- Knowledge of current and future legal regulations, industry standards and emerging platforms in the influencer marketing space
- Communicate clearly cross-functionally and manage up
- Curiosity and positive intent
- Proactivity in driving opportunities for experiments and optimization
- Be an entrepreneur at heart: you are a self starter and independent thinker!
- A growth mindset with empathy and patience towards internal and external partners
Responsibilities
- Day-to-day management of agencies and content creators, and negotiate deliverables and terms to produce high quality content that scales impressions
- Source and cultivate relationships with B2B creators who can authentically bring Miro’s narrative to life
- Create influencer marketing strategies that align with Miro’s product releases and brand campaigns, including drafting briefs and reviewing creator content to ensure it meets our requirements
- Journey through the creative process from ideation, storyboarding to final creative asset with each creator
- Collaborate with stakeholders from Product, Marketing, Brand, and Community to ensure a holistic approach to influencer campaigns
- Support our overall social media SLAs by providing oversight of influencer content and conversations
- Measure and manage analytics reporting across campaigns
- Be an advocate for the community and quality of our content: proactively identify opportunities and risks, deliver a VIP experience for our biggest fans
Preferred Qualifications
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No preferred qualifications provided.