Integrated Campaign Manager
| Company | Brightspot |
|---|---|
| Location | Austin, TX, USA, Reston, VA, USA |
| Salary | $115000 – $125000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3-5 years of experience in B2B marketing, a focus on growth or performance marketing a plus (experience marketing to Media & Entertainment is a huge plus)
- Proven track record of driving revenue growth through strategic, data-driven campaign strategies
- Exceptional written and verbal communication skills
- Ability to think both strategically and execute at an operational level, acting as owner of your domain
- Knowledge of common MarTech tools, primarily Google Analytics, Salesforce, and Hubspot
Responsibilities
- Develop integrated marketing campaigns designed to drive engagement and pipeline growth within key accounts
- Manage the full campaign lifecycle—from strategic planning and execution to performance tracking and optimization
- Craft compelling campaign assets, including copy, landing pages, and personalization tactics, and collaborate with the Content team to recommend assets that align with audience needs
- Monitor and report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy and optimization
- Collaborate with cross-functional teams, including Sales, Partner Marketing, Revenue Operations, and our external performance agency, to ensure seamless campaign execution and alignment with business goals
- Continuously optimize campaigns using A/B testing, segmentation, and industry best practices to enhance performance and efficiency
Preferred Qualifications
- Experience marketing to Media & Entertainment is a huge plus