Integrated Marketing Lead - Smb

Integrated Marketing Lead – Smb

8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
5+ years working in B2B marketing capacity
Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
Experience managing a budget of $20M+ in media spend
Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout
Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
Excellent organizational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows

Ideate, design, and execute the SMB inbound marketing customer journey across all channels
Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
Optimize end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Self-Serve Growth, Web, and SEO
In conjunction with Marketing Ops, build out the lead scoring model for SMB leads to ensure conversion of MQLs
Define and build measurement plan with Analytics team ensuring understanding of success drivers and growth levers by country, audience, channel and tactic
Gather and analyze campaign performance, including reporting learnings of key findings and best practices
Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
Performs other related duties as assigned.

No preferred qualifications provided.