Integrated Media Strategist

1-2 years of media planning and buying experience across digital/social/mobile, TV, radio, print, and/or OOH
Bachelor’s degree preferred, and/or equivalent work experience
Exceptional communication and negotiation skills (written & verbal)
Experience with ad servers and ad verification (e.g., DCM, TDD, DV), including accurate campaign setup, creative trafficking, QA, optimization, troubleshooting, and reporting
Experience with syndicated data sources and tools (e.g. MRI-Simmons, Telmar, Nielsen, Pathmatics)
Detail-oriented and well-organized
Effective time management skills – ability to prioritize and meet deadlines
Proficiency with Microsoft Excel, and Google Workspace

Holistic media planning: Navigate and optimize paid media strategies across: digital, social, mobile, print, radio, television and out-of-home channels
Conduct deep-dive research to identify and evaluate potential media partners
Overseeing inventory procurement, including contracting, spec gathering, and ad trafficking
Managing in-market campaigns to ensure performance, delivery, and optimizations are on track
Maintaining and updating paperwork related to media authorizations and insertion orders
Assistance with gathering and compiling campaign media reporting and metrics
Collaborating with the Analytics team to ensure proper tagging, reporting, insights, and optimization strategies are in place
Daily oversight of campaign performance, pacing, and issue resolution to ensure performance, delivery, and optimizations are on track
Managing program budgets, invoicing, and billing reconciliation