Integrated Senior Strategist – Business Solutions

Integrated Senior Strategist – Business Solutions

Requirements

• Minimum 2-3 years planning experience required, experience with multiple media channels preferred
• Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
• Proficiency with digital campaign set up and trafficking in Prisma, SBMS, DCM, Innovid, DV
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Effective verbal and written communication skills, problem solving mentality
• Professional demeanor and strong client relationship management experience
• Experience developing and presenting plan presentations

Responsibilities

• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly
• Employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
• Provides critical thinking and analysis to draw conclusions and construe actionable implications
• Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks as well as guide development and education of junior members of the team
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners, serving as a key HMI contact
• Participates and leads team brainstorms to kick off plan and consideration set development for all channels
• Monitors trends, tools, opportunities and applications in the media landscape, and appropriately applies that knowledge
• Investigates cross-channel opportunities
• Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Coordinates review of RFP submissions for maximized social media integrations
• Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
• Traffic plan assets such as creative and required tracking tags
• Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
• Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.
• Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
• Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients
• Effectively guide development of Strategist within Horizon as well as the industry at large
• Delegate and manage Strategist daily tasks, reviewing all finalized work for internal or client distribution
• Contribute to performance reviews of Strategist, identifying strengths and areas for growth

Preferred Qualifications

No preferred qualifications provided.