Jr. Internet Marketing Specialist
| Company | WebFX |
|---|---|
| Location | Harrisburg, PA, USA |
| Salary | $47000 – $50000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- A Bachelor’s Degree
- GPA above 3.4
- Part-time/summer job/internship experience
- Customer service experience in any industry
- Advertising/marketing agency experience
- Digital marketing experience
- Basic HTML experience
- Google Analytics and/or analytical/research skills
- Excel/Google Docs skills
- Copywriting for the web
- Presentation skills
Responsibilities
- Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
- Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
- Analyze performance data (in Google Analytics and RevenueCloudFX) and prepare monthly digital marketing campaign reports
- Develop appropriate SEO strategies and action plans/optimizations based on data
- Create and manage PPC (think Google Ads!) campaigns and work to ensure a positive ROI for clients
- Perform research to ensure client success – think keyword research, competitor analysis, and everything in between
- Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goals
- Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
- Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
- Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
- ‘Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content
Preferred Qualifications
- Interest in the web and staying up-to-date on new and developing technologies
- Professional, dependable, and independent worker with a strong work ethic
- Self-motivated, thrive on challenges, and enjoy getting things done
- Eye for detail and dedication to high-quality work
- Exceptional level of follow-through
- Proactive, creative problem-solver who faces challenges with a can-do mindset
- Excellent time/project management skills
- Solid analytical skills and a knack for making data-driven decisions
- Sense of urgency and ability to consistently meet deadlines
- Outstanding communicator and possess strong interpersonal skills
- Lifelong learner who loves to grow and stretch outside of comfort zone, and always looking to improve skills