Lead Analyst – Sports Marketing
| Company | DraftKings |
|---|---|
| Location | Boston, MA, USA, Las Vegas, NV, USA, New York, NY, USA |
| Salary | $115900 – $144900 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
- 5+ years in business analytics or data science, with 3+ years of experience in a marketing analytics role. Expertise in marketing analytics and attribution methodologies required.
- Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders. Solid foundation in statistics, hypothesis testing, and optimization techniques.
- Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
- Extensive experience with A/B testing, experimental design, and analytical testing methods.
- Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
Responsibilities
- Optimize channel spend and creative performance in collaboration with marketing stakeholders.
- Develop and manage self-service reporting dashboards for marketing insights.
- Build analytical frameworks to improve marketing channel performance.
- Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
- Present key findings to senior leadership and collaborate cross-functionally on strategy.
- Mentor junior analysts in reach marketing analytics and general marketing strategy.
Preferred Qualifications
- Experience with R, Python, or statistical programming languages is a plus.